A.J. Cervantes, founder of Butterfly and Destiny Records speaks with DiscoMusic.com
A former Toronto, Canada Disco DJ who began spinning in 1972.
I'm Brian Milovich, an original Disco DJ in the early days of disco prior to it being the world wide phenomenon it became.
I first became resident DJ in 1972 at a small upstairs club called Stop 33 in Toronto.It was the creation of a restauranteur who had a well known Italian restaurant called La Grotta that had an empty space upstairs.Travelling to New York City he had seen the emerging trend of people spinning records in small clubs foe entertainment called discotheques. So he brought the idea back home. I laugh when I recall my days spinning on that equipment. A Fisher Amp maybe 100 watts max output can't remember the speakers of which there were only two full range hanging from the ceiling.Turntables(?) were belt driven with ceramic needles.(Ohh the wear and tear!) Mixing was not an established artform yet.You simply let the record end and switched the output via the dial selector on the amplifier to the other record.
Tunes for dancing were strictly R & B or Soul. James Brown was the king in those days to get the dance floor filled. Others were Sam & Dave, Wilson Pickett, Donnie Elbert, Bobby Bare etc.
This venue sat at 33 Dundas Street W. in Toronto and was sold to developers in 1973 to begin the construction of the Eaton Centre. At this time there were probably only a few discos in Toronto. Notably The Scene, Le Spot and Jo Jo's all offering the same type of venue. 100 people capacity when packed and lineups that lasted hours to get in.
I moved on to JoJo's in 1973. To me this is what disco's were all about small, intimate where everybody knew each other and just wanted to dance and enjoy the music. It had state of the art equipment at the time. MacIntosh Amplifiers on a Biamped system that featured JBL scooped bass bins with radial horns. Spent two glorious years there. Owners sold the business to gay interests .
I moved on to what was then the premier entertainment club in Toronto, Koutoubia in the Roehampton Hotel.This was designed in the Casablanca theme with Moorish columns, middle eastern tapestries on the wall and waitresses dressed in harem outfits. Yowsah! They outdid Hooters when it came to waitress appeal. Anyways this venue combined live entertainment with disco and brought in the disco artists of the day.Gloria Gaynor, Crown Heights Affair, Disco-tex and the Sex-o-lettes, Carol Williams, Ecstasy, Passion and Pain to name a few. This place as they say was the bomb. It featured a tri amped system. Cerwin Vega Earthquake bass bins, Klipsch horn Voice of The Theatre midrange with electovoice horns. This club held 400-500 people, which was huge in those days.
Moved onto Faces in 1978 which was at the HOJO's by the airport and began the Sunday disco happening which became huge as most places in Toronto were shutup tight on Sundays. Thursday and Saturdays I was resident DJ at Greystones in Aurora.
I then began mobile work and mixed it in with club gigs here and there through the eighties. During the nineties did strctly mobile work and retired from the business entirely in 1998.
26 years. Where has the time gone?
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Posted by: Bernie: DiscoMusic.com
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