Enforced playlists

[JussiK]

We were sitting down with a club manager and I had been explaining in detail what I play and how I do it. Everything seemed to be going fine and we were ready to take our leaves. He then suddenly produced a printed piece of paper and said, okay, this is what I want you to spin. Printed was a list of the most common stuff imaginable. It transpired that they are paying to an advertising/"lifestyle" company who in return give instructions on how to run the club and also send djs playlists complied from "international sources". This apparently meant the net. Dumbstruck, I asked the guy if he had any idea what stuff he was expecting me to deliver and he said no, he wasn't personally interested in dance music at all. What he is dealing with is a product that has to make a profit. Naturally I refused to have anything to do with his operation. Is this the future of deejaying for franchised club chains? If so thank god for small privately owned places.

[QUINNY]

Very interesting Jussi. I fear this could be the way that many operations will go in the future, just as many radio stations have, for the past gawd knows how many years.

Although pathetic, it will undoubtedly deliver the goods, 'cos deep down inside, almost everyone is open to this kind of manipulation. Jocks tend to play a similar playlist within any one genre don't they? So, this is hardly gonna be a step too far, for many of 'em.

[Com King]

I'm not sure that it's the same people that listen to mainstream radios and go to clubs.

Those "franchised clubs" can not work everywhere I think. For instance people would desert a place llike this here in Paris ...