Quinny,
I would guess that the majority of downloaders are computer-savvy youngsters, ranging from school-age to early or mid-30s - I'm just estimating. I also assume that most of what's downloaded is inconsequential current music, which the target audience has been weaned on. I bet a lot of the artists themselves have iPods, or download music from the internet - this kind of technology is what that demographic is all about. I bet there are listeners who eventually went out and bought an LP because of downloading a track, or explored an artist's or group's catalogue because of a 'stolen' sample.
I see what you mean when you say how the music is cheapened by its availabilty, but if it's enjoyed, I can't see too much of a problem, in another way.
What would you do without your muesli...where would you be without a bowl?
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