There are no hard and fast answers for this one. It would be interesting to know if some labels (especially majors) had set runs on promos, though I guess individual quantites would have depended on the target markets and the artists' budgets.
I've never known why some records were promoed more than once. Michael Jackson's 'Don't Stop 'Til You Get Enough', for instance, has at least 2 US promo 12"s - one has the LP version and the edit, while the other just has the LP version on both sides. The US issue 7" is the full-length LP version - I find this a little strange.
Some independents, like Prelude & West End, went through phases of promoing their 12"s on 45 rpm singles then commercially issuing them at 33 1/3. Again, I don't really see the point in doing this - if it were a sonics issue, why should the ones buying the records lose out?
There's also the angle of plain-and-simple remasterings, alternate mixes or radio edits, a capellas, different timings; and so on. I'm sure every case is different (and some erroneously so, maybe) but it's fun when an alternative to something you have shows up and there's an obvious difference.



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