I picked this up from an industry website. So the name SKYY will return to the US airwaves, but it has NOTHING to do with the excellent band SKYY (Let's celebrate, High, Here's to you, etc.). And what a missed opportunity not to at least include their music...



Here is the release:



SKYY Blue will make its television debut Thursday as Miller Brewing Co. and Skyy Spirits launch their first advertising campaign for the flavoured malt beverage since they teamed up in January to develop it.



The ads will appear during the NCAA basketball tournament, then continue on primetime and late-night network and cable television through the summer, Miller spokeswoman Molly Reilly said.



A series of three spots were directed by Bryan Singer, best known for directing movies including The Usual Suspects and X-Men, and feature music from French club favorite Gotan Project.