Record companies issued special color and picture vinyl 12 inch and LPs as a promotional gimmick. In their thinking, a DJ might be more likely to play and promote a new dance song if it was a pretty color or contained a picture of some sort. The record companies also issued a limited number of color and picture vinyl to the retail market. The color and picture vinyl did not alter the sound quality when compared to a normal color vinyl record. Some collectors believe that a color or picture vinyl release is worth a slight premium over a normal colored vinyl record. I personally didn't care. It was and still is always about the music, not the phycial appearance of the recorded medium.



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