The disco market was in the process of ending, that's why very few disco songs had success in the early 80's. This happened as the result of the backlash which was a reflex of the general opinion spread by the music-press that disco music was crap, silly, superficial, disposable and supported by gay people.
With a pressure like that, it was obvious that it had nowhere to go anymore.
They did it because they wanted to survive in the music industry. Disco was dying. Rock was back thanks to punk and the New Wave.
And against disco too. The fact that disco-music was supported by gays did much to taint its image and to kill it.
And the prejudice still exists: Last week my cousin (who is not gay) went to a retro 80's birthday party in a club here in Rio de Janeiro. I asked him what music was played. He answered: "Oh... fag music: pet shop boys, madonna, erasure, sandra, etc..."
Disco is gay music. Rock is white macho music. This is the ''school of thinking'' created by the press.
Besides, rock music is part of the american culture. It exists since the rebeloius 50s (Elvis Presley, Buddy Holly, Fats Domino, Chuck Berry)... It was even stronger in the liberal 60s thanks to the counter-culture (Doors, Hendrix, Joplin, Jeffeson Airplane, Greatful Dead, Simon & Garfunkel, Crosby Stills Nash And Young, etc...). It made it through the 80s thanks to the new wave bands and through the 90s thanks the Seatlle and the grunge thing.
It will be difficult to erase that from the public's mind.
What I was able to see here is that ROCK musicians, ROCK fans and the ROCK press are very conservative and faithfull. ROCK fans are very loyal: to them any music which isn't loud and agressive is rubbish. In the 70's and 80's they were very radical and offensive against black, pop or dance music.
I've watched on MTV interviews of some brazilian heavy-metal bands. Still today, the guys are very radical, conservative and full of prejudice against black and speacially against gays.



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