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Thread: Ikea goes disco, as does Paul Schraeder

  1. #1
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    Have you seen the new ad for Ikea? This has a girl boogeying towards the camera in a living room, wearing a t-shirt with "Disco" written on it in glittering letters. She opens a door and lets in 3 more gals and as confetti falls they all dance wildly to an unidentifiable track - apparently something recently recorded but with a reasonably accurate sound.

    Seeing the ad must have been an Omen as the very next day I went into a junk store and discovered a stack of 7-inchers that included:

    Lulu: I Love To Boogie - yep, it's by THE Lulu, and it's not bad at all. The date is 1978 and the picture sleeve informs there was an album out as well!
    Wright Combination: It's Love Love Love - Costandinos-style choral singing and skipping strings
    Babe - 2 singles I never heard before. The Kiss has the girls chanting "Viva Los Hombres...do you like to kiss with your eyes closed? do you like the long kiss most?". (Never Trust A) Bouzouki Player is nowhere as good as the Bouzouki Disco Band's output but great for 0,50 euros.
    Geraldine: Casablanca. This has an Algerian feel to it and includes cheesily delivered Bogey voice impersonations.
    Still Waters: Carry Me. An Alan Hawkshaw production, maybe some pontificating progrock track discofied: "Carry me across still waters, shepeard me home...". Pompous lyrics aside this is good stuff.
    Zanov: Moebius - Space-inspired sinister synth wailings from Vogue label, France.
    Jane Palmer: Crystal Ball - from Ariola, a trembling drama queen voice over nice strings, very catchy.
    Middle of the Road: Sacramento/Chirpy Chirpy Cheep Cheep/Soley Soley/Samson And Delilah (disco mix). Done by the original vocalist but the snippets are too short.

    Paul Schraeder's superb new film AUTO FOCUS has a sequence set in a 1976 lounge bar turned into a disco. Brass Construction's Movin' is heard, accurately for the period, for once.


  2. #2
    SandraDee's Avatar
    SandraDee is offline Double Platinum Record [Level 9]
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    Jussi, there's no doubt that the masses are beginning to see disco for the cool, brilliant thing it is, rather than the trashy, banal thing that they thought it was!
    ...ya gotta beat the street......

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    Yes, yes! Now all we need is a "The Best Of Babe" cd

  4. #4
    guille is offline Advance Promo Copy [Level 3]
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    The Ikea ad I saw was the one where a couple was trying to have sex on a dinning table, and the girl breaks a horrible ornament. No disco song on that one.
    Have a Disco Life.

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    Jussi, there's no doubt that the masses are beginning to see disco for the cool, brilliant thing it is, rather than the trashy, banal thing that they thought it was!
    Unfortunately, my experience tells me that most disco haters will remain no matter what.

  6. #6
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    On 2002-10-02 11:41, guille wrote:
    The Ikea ad I saw was the one where a couple was trying to have sex on a dinning table, and the girl breaks a horrible ornament. No disco song on that one.
    Have a Disco Life.
    There are different campaigns for different territories. I'm assuming that Sunnyvale is an American place. Forgive me but I cannot imagine that the American branch of Ikea company or any other company there would soon be accepting anything with disco imagery - at least in such a fun and positive way that the Ikea ad does it. Great that the idea of sex can be dealt with, though!

  7. #7
    guille is offline Advance Promo Copy [Level 3]
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    Jussik you're right. Sunnyvale is located in California. Actually, 45 minutes south from San Francisco. There are some American commercials that use disco music and music from the seventies...for example: Burger King and Andrea True Connection's "More, More More".
    Have a Disco Life.

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