strawberry letter #23- johnson brothers

[jack]

y'all be appalled to know that "strawberry letter #23- johnson brothers " is now the jingle for "Special K- Very Berry Flavor" breakfast cereal....

[sammyperez]

Once I saw Barry White lower himself to do do Burger King commercials I knew nothing was sacred anymore. One positive is that it keeps the music alive and it brings the appeal to a new generation as now my 11 year old son digs Strawberry Letter #23 and it's not because I like it. Always try to look at the positive. Funny thing is they say the disco era sucked, yet they always use it for something.

Easy,

Sam "ALL JAM"

[Outsider]

Commercials do indeed keep old songs alive. I still think it was cool that "More, More, More" was used for that one "Sex and the City" ad. And I have seen that Special K commercial that uses "Strawberry Letter #23". That's another song I like a lot.

[markydefad]

Some folks see using a pop song in a commercial as the ultimate sacrilege.

I LOVE IT!!!! Especially Disco/70's stuff.

It's a reminder to the "kids" where this music came from and a slap in the face to the Disco Haters that this music still lives on!!!!! They tried to burn it--BUT it survives and they have to listen to it during their WWF Wrestling or Jerry Springer commercial breaks.

Revenge is sweet.

[nrgbeat]

Revenge is sweet.

I think that's a song title.

[Rugger57]

I think something you must keep in mind here is that the artist many times does not hold the rights to the songs they have sung. Many times the rights are in the hands of the conglomerates who have bought the rights to the catalogues of the former lables who had the rights in the first place.

Using the Beatles catilogue as an example. Many years ago McCartney sold the copyrights to the early and mid 60's Beatles catilogue to Capitol. Capitol, in turn sometime later, sold off IT"S holdings to Michael Jackson, as he was the highest bidder. McCartney was really pissed off, as then his old Beatles music could be used to sell anything from cars to tampons to Viagra without any say by him. He wanted to keep the integrity of the music, not use it to sell shoes or whatever else.

So, many times when you hear a song backing an ad, it is NOT the artist who made that decision, or is making much, if any, money on digging up the classic gem you're hearing. It's all about money, and it's all about Big Business, folks.

Maybe someone else here has more insight and info than I could come up with from my own deductions here.

[Giovanni]

The italian branch of the mobile phone company Vodaphone has been using for several months now "We are family" by the Sister Sledge to promote their telephone rates on TV. Many youg kids here are downloading that song from the net not even knowing it dates back to 1978!!

[Lance Andersen]

I think something you must keep in mind here is that the artist many times does not hold the rights to the songs they have sung. Many times the rights are in the hands of the conglomerates who have bought the rights to the catalogues of the former lables who had the rights in the first place.

Using the Beatles catilogue as an example. Many years ago McCartney sold the copyrights to the early and mid 60's Beatles catilogue to Capitol. Capitol, in turn sometime later, sold off IT"S holdings to Michael Jackson, as he was the highest bidder. McCartney was really pissed off, as then his old Beatles music could be used to sell anything from cars to tampons to Viagra without any say by him. He wanted to keep the integrity of the music, not use it to sell shoes or whatever else.

So, many times when you hear a song backing an ad, it is NOT the artist who made that decision, or is making much, if any, money on digging up the classic gem you're hearing. It's all about money, and it's all about Big Business, folks.

Maybe someone else here has more insight and info than I could come up with from my own deductions here.

Got to admit, i was a bit taken back by Target using Beatle songs in their ads...

[kim58]

Someone should use The Beatles 'Come Together' to sell condoms!:icon_biggrin::icon_biggrin::icon_biggrin:

[Disco Funk]

On the one hand it really does suck that you hear an important song in your life has been converted into a jingle. But check out this anecdote. I know someone who was born in the late 80s who probably could care less about 70s music, but he got hooked onto the Three Degrees' 'When Will I See You Again' because it was used in a TV commercial recently.

So it kind of works both ways, I guess. It benefits the advertiser, and it benefits the music company looking to boost interest in an old song.

Disco Funk

[pepper1dancer]

NOT when they play "Let It Whip" for a tampon commercial. I really hate that sog now because of that. GROSS-OUT!!