I don't think you can say anything in general about this. Beauty is in the eye of the beholder, as they say. One man's hit is another man's dud.
Obviously loads of good music went largely unnoticed back in the day (as it is the case today as well), but I believe it must have been mainly due to bad promotion.
Releasing singles build on a tried and tested formula is usually the way to go if chart action/sales is to be secured. More often than not, we've seen releases of follow up singles sounding very much like their predecessor. Sometimes it means money in the bank, while in other cases, it just doesn't work since people have already grown tired of the sound.



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