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Disco Records Magazine Advertisements from the 1970s

A pictorial montage of Disco era record label advertisements.

During the 1970s major and independent record labels were discovering that there was money to be made by tapping the burgeoning Disco dance music demographic. Labels such as Casablanca, TK and others began advertising in music trade magazines, but also in consumer and gay oriented publications. This was done to appeal to the prospective club-goer directly and create familiarity with the record label brand. Below are some magazine ads of upcoming and current releases that appeared in magazines during the 1970s.

The scans of various Disco record advertisements below were kindly submitted by DiscoMusic.com member, Jauers.

1. Parliament ad taken out by Casablanca Records in the Dec. 1976 issue of Mandate.


2. Ritchie Family ad taken out by TK Records in the Dec. 1976 issue of Mandate.


3. Three Degrees ad for the New Dimensions album taken out by Ariola Records in the Dec. 1978 issue of Blueboy.


4. Multi-artist ad for Queen Samantha and Fantasia by TK Records in the Dec. 1978 issue of Blueboy.


5. Village People ad for their album Cruisin' taken out by Casablanca Records in the Dec. 1978 issue of Blueboy.

Here's another round of great ads submitted by Jauers:

1. Gregg Diamond's Bionic Boogie ad taken out by Polydor Records in the Jan. 1979 issue of Blueboy.


2. Donna Summer's "Once Upon a Time" ad taken out by Casablanca Records in Jan. 1978.


3. Donna Summer ad for the Four Season's of Love album taken out by Casablanca Records in the Jan. 1977 issue of Blueboy.


4. Multi-artist Christmas holiday ad by TK Records in the Jan. 1979 issue of Blueboy.

More record company magazine advertisements submitted by Jauers from the February 1979 issue of Mandate:

1. TK Records New Year


2. Infinity Records featuring Hot Chocolate


3. Instant Replay by Dan Hartman


4. Change by Zulema from January 1979 edition of Blueboy

More ads submitted by Jauers:

1. Casablanca Records: Love and Kisses album, You Must Be Love from June, 1978 Mandate


2. TK Records: Dance With Us from June, 1978 Mandate


3. TK Records: The Only Way to Fly for Gregg Diamond's Star Cruiser album from October, 1978 Mandate

Submitted by DiscoMusic.com (3705)